Released on = November 12, 2006, 10:22 am

Press Release Author = Fred Norman

Industry = Internet & Online

Press Release Summary = Traffic to your Website is the fuel for your business! But -
How to get them without to spend huge money? Yes you can do! Inform you about the
step by step you have to do!


Press Release Body = Buerglen, TG, Switzerland, 11.12.2006

From the desk of the SEO engineer - Inter-Home-Business:

Many SEO experts will tell you that they have specific ways of choosing the right
keywords for a website. Some do it using SEO tools - software that compares possible
keywords to see which are used the most. Some will give you DIY methods with
spreadsheets. We say, however, that you should try every method you can in the
search for keywords. Here are some steps that might help:

Identify and create a list of keywords from meta tags, research on your competitors,
your highest-converting products and biggest current traffic sources. For each term
(typically between 30 and 50 terms overall), narrow the field down to about 15 or
20, choosing the terms you feel are most relevant to your website. Your higher
ranked competitors are probably up there for a reason so take a look at what they
are providing. Make sure that everything is directly relevant and try to stretch
yourself out into some unchartered water. The less common that your key words are,
the more likely you are to get the search engine results for these key words.

We would recommend a piece of software called Word Tracker to find out how many
searches have been done on a certain term. You can choose to work with this
information however you want - spreadsheets are good, but you can use anything that
will make it easy reasonably easy for you to track these keywords. You're trying to
find a popular word that has a low competition rate. Although this is easier said
than done, it's very rewarding to find an area where your site can succeed because
of the lack of competition. You should remember, though, that these search databases
are relatively small, and should be used for comparing keywords against one another
rather than for estimating their true 'market size's.

This keyword selection research should then be compared with client experience of
which keywords may be most profitably optimized, as well as any current ranking on
the target keywords. Data from PPC campaigns can be helpful for this. The outcome
should be a focused list of, say, 15-20 keywords that are both strong performers in
terms of search volume, as well as solid candidates for successful optimization.

When determining how profitable your key words are you should look into your web
sites statistics and see what key words were used for what number of sales. This is
called your conversion rate. The more sales that are associated with a certain key
word, the more valuable that key word is. It is important to account for all of the
variables, however. If ten people come across your site through a certain key word
but only one of them buys an item this key word isn't as profitable as a key word
that one person finds your site through and still orders a product. It is important
to work percentages into your decision of worth of a key word. Your "conversion
rate" is the number of sales divided by the number of visitors.

You probably know who your competitors are, so go to their site and open the source
code of a few of their pages (select 'View Source's from your browser's menu). Look
for the
Web Site = http://www.keywordelite-report.info

Contact Details = InterHomeBusiness

10 Freehofroad
Buerglen 8575
+41\' 71630\'0686